![]() ![]() "There are thousands of products in every category from hundreds of suppliers – doing it manually is less accurate and takes a long time so costs are high," said Mr Bar-El. Trax tools enabled the bottler's field agents to make changes to ranges within minutes, rather than waiting days for manual audits to be analysed. Trax says the technology helps suppliers increase sales and reduce costs by ensuring compliance with commercial terms, such as how much shelf space they are entitled to and where on the shelf their products are placed, and check that price-based promotions are being properly executed.Ĭoca-Cola Amatil, which has been using Trax tools to do audits in convenience stores and food outlets, increased store-level sales by 5 per cent and gained 1.3 per cent market share within months of implementing Trax. "Once they identify all the products in the store there are multiple use cases and to use the data to gain benefits." "We have different solutions but all of them rely on computer vision technology where images are taken of shelf space and we identify in real time all the products located on the shelves," he said. "Trax is all about digitising the physical world of retail," says co-founder and chief executive Joel Bar-El, who founded the company nine years ago with Dror Feldheim. Trax is also working with several Australian food and grocery suppliers, including Coca-Cola Amatil, who are using hand-held devices such as phones and tablets to take images of shelves and using Trax technology to analyse in real time how their products are faring compared with rival brands and checking compliance with planograms, promotions and merchandising. Trax is digitising bricks and mortar stores by using image recognition technology and AI to monitor and analyse products on supermarket shelves. The retailers are installing hundreds of tiny wireless cameras to monitor shelves across the store and using Trax's cloud-based image recognition technology to measure factors such as on-shelf availability and compliance with planograms and promotions. Trax Retail, a Singapore/Israeli technology company which uses computer vision technology and artificial intelligence to monitor and analyse supermarket shelves, is conducting pilot programs with 25 global retailers, including a major Australian grocery chain. Australian grocery retailers may soon be using digital tools such as image recognition and artificial intelligence to boost sales by monitoring supermarket shelves for out-of-stocks and compliance with shelf-space plans. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |